egadsbazinga:penultimateclinch:thedailywhat: Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines. From the press release: Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood. Added Bonus: Weight loss from never eating french fries ever again. [via.] awesome! (via thedailywhat)

egadsbazinga:penultimateclinch:thedailywhat:

Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines.

From the press release:

Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.

Added Bonus: Weight loss from never eating french fries ever again.

[via.]

awesome!

(via thedailywhat)

Apr

26

2010

624 notes

Notes

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  4. ultimate-nihilistic-love reblogged this from fuckyeahawesome and added:
    An amazing if gruesome advertising campaign
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    penultimateclinch:thedailywhat:
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    Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against...
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    Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against...
  19. reklawyks reblogged this from setthecadence and added:
    That’s brilliant. I love it.
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  32. quiddity reblogged this from thedailywhat and added:
    I like the idea. :/

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